On the evening of August 29th, Yanghe shares disclosed the 2024 interim report.

The report shows that the company achieved a revenue of 22.876 billion yuan in the first half of 2024, a year-on-year increase of 4.58%; the net profit attributable to shareholders of the listed company was 7.947 billion yuan, a year-on-year increase of 1.08%; the net profit attributable to shareholders of the listed company after deducting non-recurring gains was 7.941 billion yuan, a year-on-year increase of 2.96%.

Currently, the liquor industry is still in a deep adjustment period.

Against the backdrop of the market's continuous concentration on core production areas, core brands, and core products, Yanghe, as the industry leader, actively responds to industry changes, takes the lead in making adjustments, seeks stability through progress, and solidifies stability through progress, demonstrating the industry leader's ability to withstand pressure and development resilience.

In addition, Yanghe clearly stated in the "Cash Dividend Return Plan" that from 2024 to 2026, the company's annual total cash dividend will not be less than 70% of the net profit attributable to shareholders of the listed company for that year and not less than 7 billion yuan (including tax).

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After becoming the first liquor stock with a cash dividend rate of 70% in 2023, Yanghe once again threw out a heavy bomb of 7 billion dividends, which shows Yanghe's confidence and confidence in the development prospects.

Strategic adjustments continue to deepen this year.

Yanghe responds to the uncertainty of the external environment with the stability of its own development, and through optimization and adjustment of channel structure, product system, brand value, and other aspects, it has ensured that the stable development trend has not changed.

As a liquor enterprise that has verified its expansion capabilities outside the province, Yanghe's first-mover advantage and competitive ability in the national layout are still significant.

In the first half of the year, focusing on the strategic goal of "deeply cultivating the base camp and deeply nationalizing", on the one hand, it promoted the nationalization of the market, strengthened the expansion of points and expansion of the surface, deepened the sinking of towns and villages, and optimized the cultivation of consumers, which allowed the market outside the province to be further extended; on the other hand, it strengthened the operation of the base camp market, sorted out the price system of the leading products of Haitian Dream, optimized and adjusted the sales strategy, and "deeply cultivated" the main market in Jiangsu Province.

In addition to focusing on strategy, Yanghe's attention to the construction of the marketing network has always been the same.

Centering on the guiding ideology of "everything is centered on the market, and everything is empowered for marketing", Yanghe focuses on brands and leading products, moderately iterates the marketing organizational structure, sets up 10 major regions, and coordinates the development of major brands by the regions.

The related marketing network has penetrated all counties and districts in the country, and the high-speed channel of the channel has been basically built, laying a solid foundation for future market expansion and category extension.

At the same time, an important premise for Yanghe to maintain a stable development trend in the first half of the year is the continuous upward product strength and brand strength.

On the product level, Yanghe continues to promote the "dual-name liquor, multi-brand, multi-category" coordinated development strategy.

Among them, the 5A Dream Blue, Yanghe Blue Classic 2003 (commemorative edition) was newly launched, strengthening the emotional connection and resonance with consumers, solidifying the second high-end price band with the two best-selling brands of Dream Blue M6+ and the first row of Suzhou liquor, and reshaping the new height of value with Dream Blue Handwork Class as "China's high-end age liquor", accelerating the product structure upgrade process nationwide, and injecting new momentum into Yanghe's development cycle.

On the brand level, Yanghe conforms to the trend of consumer concentration towards mainstream brands and still has a strong brand momentum in the first half of the year.

From the launch of the Yanghe·Dream Blue No.

3 Jie Long carrier rocket to Yanghe·Dream Blue becoming a Sino-French gift, Yanghe's brand value continues to rise, setting off a tasting craze and consumption hotspot at home and abroad.

In the 2024 "China's 500 Most Valuable Brands" research report compiled exclusively by GYBrand Global Brand Research Institute on May 9th, Yanghe shares entered the top 100 list with a brand value of 90.979 billion yuan, ranking in the top three of the industry.

Concentrate efforts to strengthen consumer operations.

The "2024 China Liquor Market Mid-term Research Report" released by the China Alcoholic Drinks Association shows that in the key period of the transformation and upgrading of liquor, the change of domestic and foreign economic environment and consumer demand preferences has brought great tests to liquor enterprises.

From the dealer conference in April to the shareholder meeting in June, and then to the subsequent investor exchange meeting, the industry is also very concerned about Yanghe's recent sales.

In fact, Yanghe's series of sales promotion measures have never stopped.

Starting from July, Yanghe·Dream Blue M6+ fully sponsored the "Today...is the Day" Andy Lau concert, touring eight major cities nationwide, and through activities such as "buying Yanghe liquor and sending tickets", it triggered a "blue storm" in the liquor market in the hot summer.

In the upcoming Mid-Autumn Festival, Yanghe is even "allied" with Huawei, adding momentum to Yanghe's Mid-Autumn Festival sales battle and market competition by buying designated products to win "10,000 Huawei mobile phones".

In addition to sales promotion, the development of high-end products represented by Dream Blue Handwork Class is also a focus of industry attention.

At present, Dream Blue Handwork Class has become the first high-end age liquor in China authorized by the "China Alcoholic Drinks Association" and certified by the third-party supervision organization "Fangyuan Certification Group Co., Ltd.".

Many securities institutions have adjusted their expectations for Yanghe's development, and they are all rated as "buy", casting a "vote of trust" for Yanghe's strategy of leading the real age and being the first to do the real age certification.

Yanghe's always adhered to business principles and values also form the solid base for its stable development.